Work Experience

 

FROG
New York, USA | July 2021 — Present

Experience Designer II

Create strategic human-centered services, products and physical environments for Fortune 500 stakeholders using service design methodologies to implement real world design solutions.

  • Lead international project team for two airport hubs, with over 25+ lounges and Next Gen Lounge design for global leader in aviation, resulting in strategic roadmap and experience playbook used in lounge development.

  • Redefined banking experience in LATAM for Banco de Crédito del Perú (BCP), resulting in 300+ branch redesigns implementing service playbooks, digital interfaces, and physical environments.

  • Developed strategic GenAI solutions from concept with cross-functional teams, resulting in improved efficiency throughout employee experience.

  • Ran user research across multiple regions including EU, LATAM, and NA for development of future state customer journeys and blueprints.

  • Drove $2.7M in client work through pitch development, identifying key areas for expansion and producing accompany assets to develop client base.

FAHRENHEIT 212
New York, USA | January 2019 — June 2021

Designer

Created innovative and strategic brand experiences via services, environments, and products for CPG, retail, and hospitality through consumer research to detailed design solutions with cross-functional teams.

  • Implemented MVPs for in-store and online retail experiences based on strategic product concepts for IKEA, including concept development, packaging, in-store display, and marketing assets in Canadian market.

  • Crafted strategic playscape, product concept, and prototypes for Elmer’s Squishes, launched March 2023 at major retailers across the US.

  • Produced in-store retail design concepts for the world leader in snowmobile, ATV, SXS, 3-wheel motorcycle, and personal watercraft through physical and digital omnichannel experience.

  • Collaborated with stakeholders to develop visual identity and food prototypes of 7+ Mondelez brands via A/B user testing and social media campaigns.

  • Mentored junior designers with one-on-one professional development.

Junior Designer

  • Developed Chipotle’s in-store experiences from experience strategy to architectural schematic package, resulting in over 500+ new store designs in the US.

  • Crafted video sizzle reels for stakeholder use for brands such as Estée Lauder, Coke-Cola, and HP.

  • Programed ideation workshops activities resulting in over $2M in investments for leader in non-profit health.

Experientia
Turin, Italy | October 2017 — June 2018

Strategic Service Designer (Internship to Freelance )

Developed human-centered services and environmental experiences through participation in user research, insights, and concepts, resulting in experiential concepts based on customer behaviors and needs.

  • Produced experience and architectural guidelines for Agri-food Tech accelerator in Asia, providing professional training for start up teams based on human-centered design.

  • Defined user personas to develop customer journey maps and identified customer pain points used in development of customer insights through expert interviews, market landscaping, and field research.

Milan Fashion Week Fall ‘17
Milan, Italy | September 2017

Personal Assistant to Hiroki Kataoka (Contract)

Managed public and personal communication for Hiroki Kataoka and global buyers in the Fashion Hub Market during Milan Fashion Week 2017, resulting in Mr. Kataoka’s product entering the European market. 

  • Translated and interpreted for Vouge Italia articles and media appearances. 

  • Managed communication between suppliers, media, branding agencies, designers, and Mr. Kataoka. 

  • Planned and organized logistics for exhibition and fashion show events and photo shoots. 

Pitti Uomo 92’
Florence, Italy | June 2017

Personal Assistant to Alessandra Della Morte (Contract)

Personal assistant to manage inter-cultural relations between Italian and Japanese staff and coordinated Pokemon, JFWO (Japan Fashion Week Organization), WOW Inc., and fashion designer Yoshio Kubo.

• Managed team needs and logistics for all activities during their stay in Florence, including translation for Japanese designers and Pitti Uomo staff.
• Directed JFWO client booths on Pitti Uomo fairgrounds during fashion week, and assisted in runway show production including set up, during event, and take down.
• Performed in Pokemon's promotional video by WOW Inc. for the "Pokemon Loves Fashion" campaign.